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Brand Hotel Trends - Market Research

Introduction:

Hotel Brand Structure:

Accor:

Brand structure : Today

Brand structure evolution : 2007

Brand structure evolution : 2007

Brand structure evolution : 2008

Brand structure evolution : Before 2012

Brand structure evolution : 2011

Ibis Hotel, All seasons and Etap Hotel are gathered under a new hotel chain.

Brand structure evolution : 2012

Brand structure evolution : June 2012

Brand structure evolution : Conclusion

CEO’s Vision :

IHG:

Brand structure : 2004

Brand structure : 2012

Brand structure evolution : February 2012

Brand structure evolution : Conclusion

Starwood:

Brand structure : Today

Brand structure evolution : 2005

Brand structure evolution : 2006

Brand structure evolution : Today

Brand structure evolution : Conclusion

Hyatt:

Brand structure : Today

Brand structure evolution : 2004

Brand structure evolution : 2007

Brand structure evolution : 2012

Market trends between global hotel groups, small hotel chains and independent hotels:

Top 10 best hotel chains by number of rooms

Top 10 hotel chains according to the number of countries where they can be found (2010)

Top hotel chain per revenu

10 Leading hotel groups in asia pacific, as of Q3 2011 (by number of rooms)

The Chinese market

Home Inns

Growth per Category:

Luxury hotel chains average daily rate per region:

Accor revenue share between the different markets:

New Hotel Chains:

Swire Hotels

CitizenM

Sources:

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(Source: tetoros-lair.com)

Hospitality Design Trend 2012

Introduction:


Here is some research I had to do for the company I was doing my internship in, this material was never used to any purpose so I thought I might share it with the web.

Introduction:

Disclaimer:

Technology moves forward, and so should hotels:

Design Trends:

Ascetic modernism

Nostalgic opulence

Extravagant fantasy

Exotic exclusivity

Design trends and the incorporation of the local landscape, design, culture & trend:

The incorporation of ethno-cultural diversity, by developing designs complimenting the local cultures and traditions in luxury getaways.

Urban regeneration, by refurbishing old housing in prime locales in places like London and New York.

The new “lifestyle” brands will be an increasing force in the market, continuing their growth in both number and scale.

Tablet’s Top 10 modern hotel design:

REMOTA, Chile :

HOTEL AMERICANO, New York :

CONSERVATORIUM, Amsterdam :

H2HOTEL Sonoma Valley, California :

CLASKA TOKYO Tokyo, Japan :

NEW HOTEL ATHENS Athens, Greece :

LA PURIFICADORA Puebla, Mexico :

KAMEHA GRAND Bonn, Germany :

SAFFIRE FREYCINET Tasmania, Australia :

Bonus:

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